Indonesia Boosts Tourism with Continued Focus on Sustainability and Cultural Heritage

Published on December 18, 2025

Indonesia is set to extend and expand several of its flagship tourism programs into 2026 as part of a strategic effort to strengthen its reputation as a leading destination for high-quality and sustainable tourism. The Indonesian Ministry of Tourism has outlined plans to continue promoting the country’s diverse cultural heritage, natural beauty, and eco-friendly initiatives to attract travelers from around the world. These programs have played a significant role in revitalizing the country’s tourism sector, which has been increasingly focused on sustainability and responsible travel in recent years.

The extension of these initiatives is aimed at attracting a wider range of travelers, from eco-tourists and cultural enthusiasts to luxury travelers. As international travel continues to recover, Indonesia is positioning itself to capture growing demand for sustainable and immersive travel experiences that align with global tourism trends.

Flagship Programs and Sustainable Tourism Initiatives

Indonesia’s tourism programs have long emphasized sustainability, aiming to preserve the country’s rich natural and cultural resources while fostering economic growth. Programs such as Wonderful Indonesia and Bali’s Beyond Tourism have been central to the country’s tourism strategy, promoting eco-tourism, cultural exchange, and conservation efforts across key regions.

Wonderful Indonesia, a national campaign launched by the Ministry of Tourism, has been instrumental in raising the global profile of Indonesian destinations. The campaign highlights Indonesia’s diverse tourist offerings, including pristine beaches, ancient temples, vibrant cities, and unique cultural experiences. In the coming years, this campaign will continue to target international markets, promoting destinations like Bali, Yogyakarta, Lombok, Komodo Island, and Jakarta.

In addition to promoting traditional tourist attractions, the government has also focused on sustainable tourism practices. This includes the promotion of eco-friendly resorts, conservation efforts in national parks, and the development of green tourism initiatives that benefit local communities. The Ministry has been actively working with local businesses and communities to ensure that tourism activities do not harm the environment but instead help preserve Indonesia’s unique ecosystems for future generations.

Bali’s Beyond Tourism: New Initiatives for Island Sustainability

One of the key areas for expansion in 2026 is Bali, Indonesia’s most popular island destination. The island has long been a draw for travelers seeking culture, adventure, and stunning landscapes. However, with rising visitor numbers and the impact of tourism on the environment, Bali has shifted its focus toward sustainable tourism. The Bali Beyond Tourism initiative aims to redefine the island’s tourism offerings by promoting environmentally responsible travel and encouraging visitors to engage with local communities in meaningful ways.

This program encourages travelers to visit less crowded areas, explore eco-friendly resorts, and participate in cultural exchanges that support the local economy. Through these efforts, Bali is working to ensure that tourism benefits both the island’s residents and the environment. The expansion of this program into 2026 will further cement Bali’s position as a model for sustainable tourism in the region.

Developing Lesser-Known Destinations

While Bali continues to be the focal point for Indonesian tourism, the government is also working to develop lesser-known destinations to help spread the benefits of tourism across the country. Initiatives to promote eco-tourism and rural tourism in places like Sumatra, Kalimantan, and the Maluku Islands aim to divert tourism away from traditional hotspots and give visitors the opportunity to explore Indonesia’s lesser-known but equally captivating regions.

The government is promoting destinations like Lake Toba in North Sumatra, which is known for its volcanic lake and rich Batak culture, and the Wakatobi Islands in Southeast Sulawesi, famous for some of the best diving spots in the world. These areas offer travelers a more intimate, less commercialized experience, in line with the global trend toward authentic travel experiences.

Strengthening Infrastructure for Tourism Growth

To support these expanding tourism efforts, Indonesia is investing heavily in its infrastructure. The Bali Mandara Toll Road and Ngurah Rai International Airport are undergoing upgrades to improve access for tourists, while new airports and seaports are being built to facilitate travel to remote regions. Additionally, the government has worked on improving the digital infrastructure for travel bookings and services, making it easier for tourists to access information and plan their visits.

Public transportation systems are also being enhanced in cities like Jakarta and Yogyakarta, to provide visitors with more sustainable ways to travel. By improving these key transport hubs and services, the Indonesian government is ensuring that tourism growth is supported by efficient and sustainable infrastructure.

Promoting Indonesian Culture and Heritage

A central aspect of Indonesia’s tourism strategy is showcasing its rich cultural heritage. The country is home to numerous UNESCO World Heritage sites, such as Borobudur Temple in Yogyakarta and the Komodo National Park. In addition to natural wonders, Indonesia offers a diverse cultural experience, from traditional dance performances to world-class culinary offerings.

In the coming years, the Indonesian government plans to expand cultural tourism initiatives, focusing on preserving and sharing the country’s traditional arts, crafts, and rituals with a global audience. The government is working closely with local communities to ensure that cultural tourism supports local traditions while fostering an appreciation for Indonesia’s diverse heritage.

Conclusion: A Bright Future for Indonesian Tourism

As 2026 approaches, Indonesia is preparing to continue its tourism recovery by focusing on sustainability, cultural preservation, and infrastructure development. With flagship programs like Wonderful Indonesia and Bali’s Beyond Tourism, the country is well-positioned to meet the rising demand for responsible and immersive travel experiences. By promoting lesser-known destinations, enhancing local experiences, and investing in sustainable tourism practices, Indonesia is poised for continued growth in its tourism sector, ensuring that the benefits of travel reach both visitors and local communities.